mymem is a a Mobile Social Network & Event Management family of products for the geolocalization of your trusted contacts, both where they are and where they have been. It will take into account your profile and preferences to suggest you places or events, in a non-intrusive way. mymem can integrate with external data sources, providing a mobility layer of services.

The mymem products make use of a mobile social networking engine and geolocalization of people, places and events, to provide an added value in mobility contexts. The current family of mymem products consists of:

• mymem.mobi, a social networking site built from the start up to make use of mobile technologies. Amongst its features we highlight: Twitter-like following/followers social network; geolocalization of contacts; definition and sharing of places and areas; setting presence alarms for when contacts enter or exit some area; locations and data provided by external sources (e.g. 11870.com, Panoramio, Wikipedia, Nvivo...), communication via web, SMS or email; and more...
• mymem.shoppy brings context-sensitive advertising to mobile, based on users' geolocalization, profile and preferences. Shops can make customized offers to potential clients and access various statistics to study market and tendencies.
• mymem.socialcare is a web platform that provides social workers with the necessary tools to carry out their duties with the help of a mobile phone. Highlighted features: writing interviews, evaluations and reports through the mobile terminal; geolocalization of people and homes; setting alerts when people enter or exit an area.
• mymem.tour, a tool to promote points of interest in a touristic destination, offering context-sensitive information to visitors and, at the same time, creating a mobile social network between them. Organizations making use of mymem.tour can receive feedback  from its users and view statistics by several criteria.

These products share the flexible mymem engine, designed to be easily pluggable with existing data sources and applications. Its features are:

• Following and followers contacts.
• Contact book.
• Update current position via SMS.
• Update current position manually using a map.
• Update current position automatically by the carrier via cell triangulation.
• Area alert system, to receive notification when contacts enter or exit an area.
• SMS interface.
• Configurable public profile.
• View contacts' position changes over time.
• Use email or phone number for login.
• English & Spanish languages available.
  

Currently we are working on the following features:

• Native clients for S60, BlackBerry, Java Mobile, iPhone and Android.
• GPS positioning.
• Comments on locations.
• Context-sensitive advertising.
• Flickr integration.
• Youtube integration.
• Twitter integration.
• Facebook integration.
• Tuenti integration.
• Event definition.
• REST API.
• Python API.
• Java API.